2_2: Visual Research

Collect materials related to the film, time period or message. This collection will serve as inspiration, visual reference and/or source material for the next phase.

• Collect (or create) images/graphics/video clips, possible type choices
• Publish collection to this site (mood/style board)
• Start researching music options

Due:

Upload visual materials to the "W2 Visual Research" section by Wednesday, February 21 (end of class).

You should research the Sound/Music for your title sequence but you don't have to decide on one single song yet. We can discuss your selection and decide shortly before or after Spring Break.

Mood/Inspiration Board

Create or/and collect visual "material" that you feel is related to you film choice or expresses an idea you plan to communicate. This is not to be confused with the Storyboard, we'll work on afterwards. This collection can contain, for example, abstract graphic elements (dot, line, shape), image material of the time period portrait in the film, color choices/palette, objects, interiors, exteriors, clothes, textures, fabrics, self created image material such as drawings etc, video clips... Post this collection to the class website.

Examples:

Please read this chapter (visual footage/materials) from Jon Krasner's book.

Sound

The motion graphics designer considers both typographic and image movement in addition to editing decisions in response to the audio. All designers should gain understanding of the impacts sound can have, and should consider audio as integral to the message as type and image. Like imagery, sound can be categorized as literal or abstract. Literal sound is referential and is necessary to support reality. It conveys a specific meaning. Examples are spoken by an actor or sounds associated with environments.

Abstract sound, such as a musical score, is not essential to the content of a sequence, does not point to the originating source, but can emotionally enhance the message. The mood that audio evokes is an important factor in how a viewer reacts to a typographic message. Two sequence examples may be identical except for the musical score applied—one attempts solemn, pondering state, while another may attempt excitement and energy.