Color Schemes and Lighting in Films
Color and Lighting creates a unique atmosphere and identity for a film. It's often carefully applied in great detail to set design, customes etc.
Using an appropriate color scheme and lighting (or light/dark tone) can create a strong connection between the title sequence and the film.
Pushing Daisies: Red and green
Ugly Betty: Orange and blue
Apocalypse Now: Orange and green
Element of Crime: Monochrome orange with touches of green and blue
Lighting
Lighting can be very effective to communicate a certain message/idea. A carefully lit piece of typography can mean such as much as a super complex 3D/CGI scenario.