Assignment 4_5: Typography_Text, Lines, Shapes,
Image and Color

Start with one of the compositions from the last assignment (4-4). Together we will decide which composition to proceed with. The goal of this next assignment is to continue to shift or reinforce the already established visual hierarchy. Color can also be used to help organize your content. You may use or alter the importance of the content by replacing black or white shapes/spaces, images, lines, or text with color. Color can also drastically shift the balance and activity of the page. You may change the text to white for black backgrounds. Text may only be used in black or white.

Fixed: Use existing composition. Type, lines, shapes and images should not be moved. One single color is used for all compositions: red-orange hsl (15,100%,50%).
Variables: Color placement and quantity.
Goal: Reinforce visual hierarchy with image, shift balance/activity, or shift hierarchy.
Task: The main design question is, how many ways can I change my primary composition? Create 10 compositions.

Due: Tuesday, November 1 (beginning of class)

Example

Further Reading:

Grouping

In human perception, grouping serves to both combine and separate. As a process of combining. grouping transforms multiple elements into larger entities based on size, shape, color, proximity, and other factors. For example, we might group three blue circles and three yellow circles into two clusters. Interface designers use the principle of grouping to color-code buttons with related functions (similarity) as well as to position related buttons close together (proximity).

As a process of separating, grouping serves to break down large, complex objects into smaller, simpler ones. When we simplify criss-crossing marks into a few overlapping lines or shapes, the mind turns complex sensory input into more manageable objects.

Hierarchy is the order of importance within a social group (such as the regiments of an army) or in a body of text (such as the sections and subsections of a book). Hierarchical order exists in nearly everything we know, including the family unit, the workplace, politics, and religion. Rankings of power and position define who we are as a culture.